THE LINQ @ BEAUTY WORLD

The Linq @ Beauty World has a very prime location which sits at a very prominent corner of the threshold between the landed enclave and towards Pan-Island Expressway (PIE), which is along Upper Bukit Timah Road and Jalan Jurong Kechil. It was formerly the Goh & Goh Building that was sold to BBR Holdings in a collective sale in Mar 2017.  It was purchased at $101.5 million which is below what the owners had asked for at $120 million when it was put up for sale in February. The four-storey freehold property, built in the 1980's, sits on a 2,868.3 square metres of land area that is zoned as a residential with commercial on the first storey with a plot ratio of 3.0 according to URA Master Plan 2014.

This site can potentially yield about 100 residential units and a single level of retails shops on the first storey.  Interestingly, a change of land use in the latest URA Master Plan 2019, has zoned this site as a commercial and residential.  As such, The Linq @ Beauty World is able to be developed as an integrated mixed development that has 2 storeys of retail space.

The essence in designing the Linq @ Beauty World at the corner is very important such that the building serves as a marker within the vicinity. The first and second storey double volume space becomes a wide atrium entrance that addresses the critical corner.

The basic elements of Linq @ Beauty World will comprise of a direct link to  Beauty World MRT where commuters will have seamless connectivity regardless of rain or shine; On the 1^st and 2^nd storey will primary comprises of 53 units of Food and Beverage and shops; The 3^rd and 4^th storey are the car parking floors which serves the residential units and public; On the 5^th storey is essentially the landscape deck which is the private landscape area for the residents while the resident units are from the 6 to 20^th storey which comprises of 120 freehold residential units ranging from 1-Bedroom to 4-Bedroom.

In the design process, one of the ideas is to create a strong sense of place and be a strong visual marker at this corner of Upper Bukit Timah and Jalan Jurong Kechil. In designing the commercial podium, we wanted to create a sense of arrival which is why the double volume space at the corner and create a welcoming public realm. In doing so that memorable sense of arrival and public realm also intended to create a sense of community between the shoppers as well as the residents which makes the residents to feel proud to come home to and also attractive to the shoppers and to the public as well.

The Publicly Owned Private Space (POPS) is opened 24 hrs and has a direct link to the MRT and the shops on the ground and upper floor overlooks this voluminous atrium where we foresee this atrium to be a space where activities can happen, events can take place and because it is located right at the corner, whatever that happens here can become very visible to the community driving by.

The design of the exterior of the building as a whole, being so closely located to Bukit Timah hill, we took inspiration from the stepping ridges of Bukit Timah hill to inspire the design of the project.  The ramp leading to the carpark is nicely screened with green walls and on top of that is the landscape area that is stepped further back to break the form of having a massive 5 storey building fronting Bukit Timah Road. The 4^th and 5^th storey façade is inspired by the rock/hill that Bukit Timah hill has given us.

The Linq @ Beauty World is located in the heart of Beauty World where there are already 4 shopping malls.  In the near future, an Integrated Transport Hub comprising of a shopping mall, transport facilities as well as residential or service apartments will be developed right next to us.

It is also within close proximity to Bukit Timah Nature Reserve where residents will enjoy the vast greenery in the comfort of their home as well as morning/evening hike up the trails. It is also a short drive to Clementi Road and Dunearn Road where reputable tertiary and international education institutions such as Ngee Ann Polytechnic, School of Science and Technology, National University of Singapore, National Junior College and Hwa Chong Institution.